The story of Nova began in 2002. At that time, the founder of Nova, started his first humble furniture retail showroom of 3,000 square feet, Crawford Italia Pte Ltd, in Crawford Centre. A team of 4 staff worked hand in hand to manage Crawford Italia which focuses on living room concept furniture retail. After a year of operations, the excellent sales performance of Crawford Italia motivated the team to consider taking on a bigger showroom to enable the business to grow.
The strong business acumen of the pioneer team, their accumulated experience in furniture retail & operations, in-depth understanding of the local furniture market and their entrepreneurial spirit to make things happen, propelled the team to take on a bold decision to take up a 20,000 square feet showroom in A-Z Building in Paya Lebar in 2003. That was the birth of Nova. It was a decision that the team had never looked back; and by 2006, another 20,000 square feet showroom was taken up. This time round to cater to people in the West part of Singapore, in Tradehub 21 in Boon Lay Way. Following that, a 3rd showroom was opened in May 2008, in Sungei Kadut, north west of Singapore. Our next new showroom of 30,000 square feet in Ang Mo Kio, targeted for operations in Aug 08, will be serving residents in the North. Besides Singapore, plans are also in the pipeline to start our retail operations in Malaysia in end 2008.